According to the investment principle in Jitta Strategy no. 9, we should sell when:
- Jitta Score and Jitta Line fall (the company’s business is declining or facing problems).
- There is a better investment opportunity (finding a better company at a more attractive price).
Before selling, you must first decide what to do with the money. Ideally, you should already have a better investment opportunity lining up. Otherwise, you will profit more from holding a wonderful company’s stocks than keeping cash or putting it in the bank.